SportsAid helps the sports stars of tomorrow today by giving them recognition and financial support during the critical formative years of their careers.

Caesars Foundation, the charitable arm of Caesars Entertainment, has made a donation to SportsAid to establish a fund to enable each of our clubs to sponsor a local up-and-coming athlete(s).

At the Beijing Olympic Games, Great Britain won 19 gold medals - 18 of those medal winners had received SportsAid funding when starting out. In 2011, SportsAid helped 2,000 British athletes who aspire to achieve the same success. These athletes are among Britain’s brightest hopes for future Olympic and Paralympic success. SportsAid ensures the right athletes are helped at the right time.

Research in 2012 shows athletes typically train for more than 15 hours a week on top of school or college commitments, travel 650 miles a month to train and compete, and spend more than £6,400 a year on their sport. At this stage sponsorship deals are hard to find so most rely entirely on their family and SportsAid for financial support. 

Ten of the 11 British sailors named in 2011 as members of the British team for the London 2012 Olympic Games have received support from SportsAid. Many of Britain’s most famous Olympians and Paralympians were funded by SportsAid when they were starting out and still work with the charity to help the next generation.

“So many people have been affected by SportsAid and gone on to great things over the years. If people continue to support SportsAid, future athletes are going to be unstoppable,”  said Rebecca Adlington, world and Olympic champion

Find out more at www.sportsaid.org.uk, on Facebook, or by following @TeamSportsAid on Twitter.